Porsche to build museum, racetrack in Pickering

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Porsche is building a museum and racetrack in Pickering.

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Fans of the sports vehicles will have to idle until 2024 when the attraction will open at a 20-acre site at Durham Live in Pickering.

This will be the company’s 10th Porsche Experience Centre, with others located in Tokyo, Atlanta, and Los Angeles.

Durham Live, located in the Brock Rd.-Bayly St. area, already has a casino. Plans for the site call for the development of a concert venue, more than 400,000 square feet of retail space, and a 300-room hotel.

“Canadians will no longer have to leave the country in order to visit a Porsche Experience Centre,” said Marc Ouayoun, President and CEO of Porsche Cars Canada, Ltd.

“Customers and brand enthusiasts will have the chance to experience Porsche with their head, heart, and hands — all in the Greater Toronto Area where, around a 500-kilometer radius, nearly 100 million people live, offering access within an hour’s flight.”

Visitors to Porsche Experience Centre Toronto will be able to view current and historic exhibition vehicles, stop by a cafe, and shop at the Porsche shop.

“Being located at the Durham Live entertainment district will offer Porsche enthusiasts a dynamic and complementary mix of excitement, gaming, culture, nightlife, cuisine and adventure which will enhance the overall experience,” said Steve Apostolopoulos , managing partner of Pickering Developments, the owners of the Durham Live district.


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