It’s all going swimmingly for pool-share platform Swimply

And backyard rink rentals

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Pools today, rinks tomorrow — the sky’s the limit, according to Swimply.


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Swimply is the pool-sharing platform that lets you swim in another person’s backyard pool the same way Uber lets you ride in someone’s car and Airbnb lets you stay in someone’s house.

Operating in several Canadian cities and with a big presence in the GTHA , Swimply got started in the U.S. in 2018 when founder Bunim Laskin asked a neighbour if he could use his swimming pool.

In return, Laskin would pay a portion of the upkeep for the pool, which wasn’t being used much by the owners. And from that simple transaction, Swimply was born.

Thousands of swimming pools and more than half a million users later, Swimply operates in North America and Australia — and business got a big boost during the pandemic.

In the lockdown periods when travel was impossible, renting a nearby pool for an hour or two was a terrific option.


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Right now, people are still renting pools in Toronto thanks to the unseasonable warm weather.

Forbes reported recently that Swimply pool owners report average earnings of $5,000 to $10,000 a month.

This backyard pool in Thornhill is one of the countless private swimming pools available to rent by the hour through
This backyard pool in Thornhill is one of the countless private swimming pools available to rent by the hour through

And the company is about to start a second chapter involving other rental possibilities, such as hot tubs or private tennis courts — and rumour has it that even backyard rinks could enter the mix.

That’s an exhilarating concept to Canadians, and the pandemic has seen professionally constructed backyard rinks proliferate.

Is this a reality or a rumour?

“It’s both,” said entrepreneur Sonny Mayugba, Swimply’s vice-president of growth. “It’s a rumour now only because we don’t have specific plans yet to execute that.”


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“But the truth is with the Swimply model, the sky’s the limit,” he added.

It turned out Swimply hosts also have tennis courts, mini-golf courses and even recording studios to offer.

“All these interesting spaces fuelled by people’s passions,” said Mayugba. “And these hosts asked, ‘Can I rent out this other space too?’ and that was our ‘aha!’ moment.”

Swimply has everything in place — insurance, 24/7 communication, a neighbours’ program, etc. — to ensure security to hosts and renters.

“Trust and safety are the most important aspects of our company,” said Mayugba.

Could by-the-hour backyard rink rentals be on the horizon this winter for
Could by-the-hour backyard rink rentals be on the horizon this winter for Photo by File /Postmedia Network

So by next year, people can go to or the app to book many other spaces by the hour besides pools.

And yes, they are already renting space for small weddings, “at about the eighth of a cost of a wedding venue,” said Mayugba.


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“So, ice? Absolutely!” he said.

Swimply’s founder, Bunim Laskin, is only 24 years old.

Mayugba (who has a 21-year-old daughter) credits in part the influence of Millennials and Gen Z in the company’s success, those generations whose environmental concerns make reusing, recycling, repurposing — and renting — an everyday reality.

“For that generation, the idea of having access to beautiful spaces without owning them is more natural. In my generation, this would be going into a stranger’s backyard to use their pool, which was illegal, and running away before the cops came,” Mayugba laughs. “Now it’s a normal part of their fabric.”

He and the company are totally influenced by that new way of thinking, he added.

“I don’t want to own a boat, for example,” Mayugba said. “But to book a boat for two hours? I’d do that.”


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